Are you targeting 10,000 subscribers on your YouTube channel? Here's how to do it!
Summary :
1. Control your YouTube audience with the avatar
2. Use other social media
3. Call and remind to action
4. Subscribe, yes. But why ?
5. Post videos regularly
6. A touch of SEO (yes, even in video!)
7. To like YouTube, OK. But don't forget your visitors
8. Make videos that retain your viewers
9. Playlists
10. Do you have a website or a blog?
11. Create and maintain relationships with your subscribers
12. Give gifts & Collaboration is key
Tags: 10,000 subscribers; YouTube channel, YouTube audience; avatar; social media ; Publish videos; SEO ; viewers; playlists; blog; Give gifts; collaboration
Just over a third of global mobile traffic is generated by YouTube. The Internet has more than 1.6 billion websites worldwide, and YouTube is the second most visited website, just after Google.
Whether it's to share your passion, to promote a brand, or to afford a source of income, YouTube is definitely an option to consider.
The popular video hosting and streaming social media brings together millions of users every day who are ready to follow videos. However, according to figures put forward by YouTube, it would take around 82 years, if only to follow all the videos added to the platform in just one hour. So how do you stand out from the crowd and get lots of users to show interest in your videos? To succeed on YouTube, retain an audience, or even convert them into customers, there are many tips and secrets to master. From the seduction of the Youtube algorithm to that of your audience, I suggest you share the keys that have made the success of many YouTubers.
1. Control your YouTube audience with the avatar
Who are you targeting your videos to? What is the typical profile of your viewer? Think of this type of person as your avatar (s). For each avatar, it will be necessary to define the age, the family situation, the hobbies, the distractions. But not only, it will also be necessary to go further and try to understand in detail what drives him, makes him dream, what are his goals in life ...
The objective of this approach is fourfold:
· You define the typical person (s) you think of when you write your script. So you choose the right words and ideas for more impactful content.
· You humanize your audience. Having a YouTube channel isn't just about managing metrics. Above all, it's about being able to help real people. A comedian helps his audience to laugh and be entertained, and the economist provides them with useful notions. The avatar allows you to better visualize the human being, because yes behind those blue thumbs, there are real people. Truly seeking to help your audience means putting all your empathy, all your heart, and all your passion at their service. This mission will help you surpass yourself and find the motivation to persevere when difficulties arise.
· Defining your target avatar can be a great way to select an audience that suits you and shares your values.
· Knowing the type of people you are talking to, your avatar (s) that you understand and appreciate, will help you be more relaxed in front of the camera lens.
2. Use other social media
Facebook, Twitter, Instagram, Snapchat… social networks are now legion. Enough to promote your new videos for free.
So feel free to post trailers of your new videos on your social networks, and encourage your community to go watch them on YouTube. You can also put the link of your new video on your stories, to encourage the curious to take a look on your channel.
Also, don't forget to promote your YouTube channel by email. The newsletter, for example, is a very powerful tool that should not be overlooked
3. Call and remind to action
As a general rule, all Youtubers religiously invite you to subscribe and activate the bell at the end of each video. But few use the little reminder when they are sure they have their visitors' undivided attention. For example, you've just pitched your best joke, or you've just revealed some sensational information, then now's the time to subtly place a call to action.
4. Subscribe, yes. But why ?
It's easier to get a favor from someone if you give them a reason to do it for you. If we apply this principle to our current topic, it might go something like this: “If you like this kind of handy info, click the red button just at the bottom of the video. And don't forget to activate the little notification bell to be alerted as soon as we publish new ones ”. While that phrase may sound a bit “commercial” and too “cliché,” the point is there. You remind people who follow your video that you often post relevant information that they would more easily get by subscribing to your channel.
To get more regular visitors to subscribe, talk about the exclusive video you're working on, which they're sure to love and don't miss out on. In order not to miss this video, your visitors will subscribe to your channel.
5. Post videos regularly
This rule of thumb is the basis. The more content you post to your channel, the longer your channel will be viewed. The more your subscribers and visitors watch your videos, the more YouTube will find your channel relevant and show your videos to more people. This will increase your number of subscribers. Many experts recommend posting at least one video per week when you start, and then as your channel grows, increase the frame rate. Remember, however, to prioritize quality over quantity. Some channels that do not publish more than 10 videos per year keep their place in YouTube's algorithm and that of their subscribers.
6. A touch of SEO (yes, even in video!)
For each video that you are about to post on YouTube, you must specify a title and tags,… To find a video, users generally make “requests” in the YouTube search bar. Google Keyword Planner is a widely used tool for this purpose. It allows you to evaluate the search volume as well as the competition by keyword in order to optimize the choice of titles for your videos. You even have suggestions to help you find the next topic you should be turning on! Other techniques can also allow you to boost the referencing of your Youtube videos.
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7. To like YouTube, OK. But don't forget your visitors
All of the advice in this article should be used in moderation, for example the previous advice. SEO is all about pleasing YouTube algorithms. But if you focus too much on it, you can quickly forget to also please viewers. As a result, you lose originality and your content becomes irrelevant to your community. Be careful not to ignore the quality of your videos.
8. Make videos that retain your viewers
Speaking of retention, your goal on YouTube is to maintain as high a retention rate as possible. In other words, viewers should watch the video long enough for YouTube's algorithm to find it interesting. The audience retention rate is directly taken into account in the ranking of a channel. So if your videos get zapped after just a few seconds, you are unlikely to be taken seriously by YouTube.
Mastering retention begins with mastering the art of Storytelling. Here are three little tips to get there:
· Always start your videos with a summary announcing the points that will be covered or do a teasing. Why is this so important? According to statistics, about 20% of people who click on your video will be gone after just 10 seconds of viewing. As a rule, the visitor leaves because he does not have the feeling of being in the right place, because he does not think that he will find what he is looking for in you. This is the reason why we must immediately announce the points that will be discussed in the video. To see good examples of teasing, I recommend David Laroche's videos posted on his Business Impact YouTube channel.
· Get to the heart of the matter quickly . Long intros are also part of the reasons the viewer skips your videos. They have virtually no added value since they can even be interpreted as a lack of mastery of the subject. So after showing the viewer that he is in the right place, get straight to the heart of the matter by giving him the information that interests him.
· Use open loops . It's a technique that involves announcing topics that will be discussed later in the video. This allows you to keep the viewer's interest and attention throughout the viewing.
9. Playlists
Playlists are a pretty handy way for you to increase your viewing time. The trick here is to group the best of your content into mini-series, so that each time the visitor is encouraged to follow the next video. As visitors gradually discover the value of the channel through your playlists, they will be more motivated to subscribe to your channel. And one more subscriber for you!
10. Do you have a website or a blog?
If so, feel free to promote your YouTube channel on your website or blog. Also, don't hesitate to post your videos on your blog and extract the subtitles to publish them on your blog. So you showcase your videos to fans of your blog, and they are more likely to fully view them and subscribe to your channel. And if you don't have a blog, it's never too late to catch up on your mistakes. There is no shortage of reasons for creating a website or a blog, and neither are the resources.
11. Create and maintain relationships with your subscribers
The more your channel grows, the more you will forge special bonds with your subscribers. Be involved and present in your community, interact with them.
An effective trick here is to reply to comments on your videos. Subscribe to your subscribers' channels that have potential, and leave a nice comment by the way.
12. Give gifts
You will more easily reach your target number of subscribers if you give your visitors good reasons to subscribe to your channel. Another way of doing this is to offer them gifts, for example by organizing a competition. You then invite your visitors to subscribe and activate the notification bell to participate. Another possibility is to celebrate big milestones in the growth of your channel. The idea, as always, is to create and strengthen connections with your audience. Not necessarily having to offer an iPhone or a car, a simple ebook or the possibility for the winner to shoot a funny video with you could increase the motivation of your fans tenfold. You don't necessarily have to invest a lot to make money on YouTube
Collaboration is the key
Opting for the solitary path of Self Made Man / Woman is a path that will only increase the difficulty of your task. YouTube is above all a social network. And a social network is for socializing, so don't go it alone. Do not hesitate to offer partnerships to other YouTubers. Competition on YouTube does not meet the classic definition of the term. Of course, content creators have to go to great lengths to become as tall or as talented as their peers. But it does not go beyond.
As far as audiences go, it's not like on TV. A YouTuber does not get more views at the expense of another. In fact, when a person watches a video on YouTube, they usually continue their viewing with other related videos and channels, so everyone wins. Collaboration is therefore a major factor in the growth of a chain. The first step in building partnerships is to create content that people will want to get involved in. The second is to come up with good ideas. Don't just send emails and say, “Hi, could you post one of my videos on your channel please?”. And finally, don't be too picky about popularity! Do not aim for chains that are already larger than yours.
Again, work with passion. This powerful lever will help you connect with your idols and produce high quality collaborations. Reaching 10,000 subscribers on YouTube will not be done in a snap. But if you are patient and above all passionate, you will succeed.
If your goal is to make it a lucrative business, here are some tips for making big money with your YouTube channel.
